Oriol De Pablo
Oriol De Pablo | VICIO Barcelona, Spain
Biography
Oriol de Pablo is co-founder and CEO of VICIO, a company he established with Aleix Puig in 2020. With a background in business and previous experience in consultancy and multinational companies, he joined the project with a vision focused on building a restaurant business based on a model different from the traditional approach. VICIO was launched during the pandemic, initially operating through a delivery-based model with a strong digital focus.Digitalisation has been one of VICIO’s pillars from the outset, alongside its product and brand. De Pablo has explained how the company has used this approach to build and grow the business, drawing on data and knowledge of consumer behaviour to inform decisions and adapt the model as it evolved.
His career at the helm of VICIO provides an insight into the role of digitalisation in transforming the restaurant sector: from the creation of a company initially conceived to operate within the digital environment to its subsequent expansion into physical locations. A model that demonstrates how technology, data and brand can be integrated into the growth strategy of a gastronomic business.
Sessions
16:00h
Round table |
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Talent Z
Digitalisation. Beyond Social Media
Alatz Bilbao
Bakea*
Chef
Speaker
Yanet Acosta
The Foodie Studies
Journalist, writer and lecturer
Moderator
Oriol De Pablo
VICIO
CEO
Speaker
Alba Aguilera
Port de Barcelona & Arenys de Mar
Fisherwoman and boat owner
Speaker