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  • Round table

    Digitalisation. Beyond Social Media

    Talent Z

    Monday 02, 16:00h - 17:00h | ForumLab Free access
    2026-11-02 16:00 2026-11-02 17:00 Europe/Madrid Digitalisation. Beyond Social Media It seems impossible to think about running a restaurant without comprehensive digitalisation across the business: from reservations to production, purchasing, human resources and financial management, as well as the image the business wants to project, its philosophy and the leadership of areas such as the kitchen, front of house or wine service. But is this what Generation Z, the generation of digital natives, is actually doing? What is their relationship with the web and the online world? Do they see these spaces as necessary for success? Is an online presence enough to attract customers and win awards? Do they still aspire to more traditional approaches, such as relationships with the press and food critics? What is their relationship with influencers? ForumLab

    It seems impossible to think about running a restaurant without comprehensive digitalisation across the business: from reservations to production, purchasing, human resources and financial management, as well as the image the business wants to project, its philosophy and the leadership of areas such as the kitchen, front of house or wine service. But is this what Generation Z, the generation of digital natives, is actually doing? What is their relationship with the web and the online world? Do they see these spaces as necessary for success? Is an online presence enough to attract customers and win awards? Do they still aspire to more traditional approaches, such as relationships with the press and food critics? What is their relationship with influencers?

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