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Lucía Gutiérrez

Lucía Gutiérrez Madrid, Spain

Biography

Lucía Gutiérrez is a chef and gastronomic entrepreneur. The daughter of a fourth-generation hospitality family, she began working in the family business before undertaking professional training in hospitality. Her career took a decisive turn when she moved to the Basque Country to work with Hilario Arbelaitz at Zuberoa, before returning to Madrid.

In 2023, she opened Lur with Sergio Vera in Madrid’s Legazpi neighbourhood. The project was conceived as a small restaurant with limited opening days and a cuisine based on seasonality, vegetables and work with small-scale producers. Its model sought to develop an independent, chef-led gastronomic proposal within a compact establishment.

Lur closed in November 2025 after just over two years of activity. Gutiérrez herself explained the difficulties of sustaining an independent project in the face of rising rents and costs, as well as the need to generate sufficient turnover from a small-scale format. Her career therefore provides an opportunity to examine some of the economic challenges currently faced by independent gastronomic businesses.

Sessions

17:00h

Round table | . Talent Z

Paradigm Shift. New Ways of Understanding a Business

Lluc Crusellas Eukarya Pastry chef and chocolatier Speaker

Lucía Gutiérrez Chef Speaker

Helena Termes Adan La Cort del Mos Chef Speaker

Martina Polo Gastronomic consultant Speaker

Marc Casanovas Journalist Moderator

2026-11-02 17:00 2026-11-02 18:00 Europe/Madrid Paradigm Shift. New Ways of Understanding a Business future. Without training adapted to the current social and economic context, a lack of experience can be a burden for young people entering the business world.

A change in mindset around the internal organisation of the new restaurant —including questioning the hierarchy of positions and the very role of the “chef”, as well as reconsidering working hours— means rethinking human resources management in the restaurant of the future. Fear of failure or a lack of tools for finding investors can also be limiting factors. In addition, women’s lack of self-confidence can add another barrier in this context. Another issue to consider is the compatibility between values and money: is it possible to pursue an approach based on social, economic and territorial sustainability within a profitable business?

ForumLab

Mon 2

17:00h - 18:00h ForumLab Free access