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Lluc Crusellas

Lluc Crusellas | Eukarya Vic, Spain

Biography

Lluc Crusellas is a pastry chef, chocolatier and entrepreneur. Trained at Espai Sucre and Hofmann, he worked at La Pastisseria de Josep Maria Rodríguez before joining El Carme Pastisseria in Vic, where he developed much of his professional career. In 2022, he won the World Chocolate Masters, a recognition that marked a turning point in his career.

He subsequently launched Eukarya together with the PaVic group, a brand specialising in origin chocolate and chocolate-based products. The project began with an initial investment and a 700-square-metre production workshop, and currently has several product lines and sales channels. Through Eukarya, Crusellas has moved from developing his career within pastry to taking on the challenge of building a company and a brand. His career provides an insight into issues such as investment, the creation of a production structure, product development and commercialisation, as well as the challenge of turning professional recognition into a business project with the capacity for growth.

Sessions

17:00h

Round table | . Talent Z

Paradigm Shift. New Ways of Understanding a Business

Lluc Crusellas Eukarya Pastry chef and chocolatier Speaker

Lucía Gutiérrez Chef Speaker

Helena Termes Adan La Cort del Mos Chef Speaker

Martina Polo Gastronomic consultant Speaker

Marc Casanovas Journalist Moderator

2026-11-02 17:00 2026-11-02 18:00 Europe/Madrid Paradigm Shift. New Ways of Understanding a Business future. Without training adapted to the current social and economic context, a lack of experience can be a burden for young people entering the business world.

A change in mindset around the internal organisation of the new restaurant —including questioning the hierarchy of positions and the very role of the “chef”, as well as reconsidering working hours— means rethinking human resources management in the restaurant of the future. Fear of failure or a lack of tools for finding investors can also be limiting factors. In addition, women’s lack of self-confidence can add another barrier in this context. Another issue to consider is the compatibility between values and money: is it possible to pursue an approach based on social, economic and territorial sustainability within a profitable business?

ForumLab

Mon 2

17:00h - 18:00h ForumLab Free access