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Martí Morató

Martí Morató | Go Zero Waste Barcelona, Spain

Biography

Martí Morató is CEO and co-founder of Go Zero Waste, a company specialising in the development of solutions that support the transition towards more sustainable and circular consumption models.
An expert in sustainability and the circular economy, he has more than ten years of experience leading projects that combine innovation, technology and circularity to prevent waste generation and promote reuse.
At Go Zero Waste, he works on developing practical and scalable solutions that facilitate the transition towards new consumption models, engaging businesses, public administrations and citizens in reducing waste and making better use of resources.

Sessions

11:30h

Round table | .

From Single-Use to Reuse: The Future of Packaging in the Restaurant Industry

Martí Morató Go Zero Waste CEO Speaker

Marta Rodríguez La Peninsular Director Speaker

2026-11-03 11:30 2026-11-03 12:30 Europe/Madrid From Single-Use to Reuse: The Future of Packaging in the Restaurant Industry The single-use model is gradually giving way to new solutions aimed at reducing waste and moving towards a more circular restaurant industry. In this context, reusable packaging offers an alternative capable of transforming the way restaurants and consumers approach takeaway and delivery services.
This presentation will feature Go Zero Waste and La Peninsular, who will share their experience with PaaSiot, a smart reusable packaging system that combines technology, traceability and the circular economy to facilitate the return of containers and bring them back into circulation.
Through a pilot project developed in Barcelona, the session will explore the entire process: from the use of the container by the restaurant and the consumer to its return, collection, cleaning and subsequent reuse.
The session will examine the challenges involved in implementing reusable packaging systems in the restaurant industry, as well as the opportunities they offer to reduce single-use packaging, optimise resources and move towards more responsible consumption models.
Beyond the packaging itself, the initiative proposes a change of model by making reuse a simple and accessible process for both businesses and consumers.
A practical look at the circular economy applied to the restaurant industry and at how innovation, technology and collaboration between different stakeholders can help turn waste into resources and contribute to a more sustainable hospitality sector. Aula Alimentació Sostenible Barcelona

Tue 3

11:30h - 12:30h Aula Alimentació Sostenible Barcelona Free access