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Adrià Navarro

Adrià Navarro | Welbilt Iberia Barcelona, Spain

Biography

Adrià Navarro is General Manager of Welbilt Iberia and Italy and has nearly two decades of experience with the company, giving him first-hand insight into the technological evolution and emerging challenges of the foodservice industry.
He currently leads, together with the Welbilt team, a transformation process built around the combination of intelligent automation, efficiency and human talent. This vision is reflected in concepts such as FIT Kitchen, designed to create more agile, efficient and sustainable professional kitchens while keeping people at the heart of the operation.
His approach is based on a clear principle: technological innovation delivers real value when it simplifies processes, improves the way teams work and helps build a more efficient, accessible, human and sustainable foodservice industry.

Sessions

10:00h

Round table | .

New Technology Trends in the Restaurant Industry

Jorge C. Juárez Loomis Pay Director of Institutional Relations Speaker

Iván Rodríguez FlashFood Director Speaker

Guillermo Ferrairo-Peret ePackPro Commercial Speaker

Adrià Navarro Welbilt Iberia General Director Speaker

Erica Tono Irinox Export Manager Speaker

2026-11-03 10:00 2026-11-03 11:00 Europe/Madrid New Technology Trends in the Restaurant Industry Technology is transforming the restaurant industry far beyond digital menus and new payment systems. Artificial intelligence, automation, more efficient kitchens, advanced refrigeration solutions, digital traceability and management tools are shaping a new way of operating and managing hospitality businesses.
This roundtable will bring together companies specialising in different areas of innovation to explore how technology can help create more efficient, safe, sustainable and profitable restaurants.
The discussion will feature FlashFood, exploring the possibilities of artificial intelligence and digitalisation applied to restaurant management and operations; Loomis Pay, addressing the evolution of payment systems and their integration into the customer experience; Irinox, presenting refrigeration technologies designed to improve food preservation and kitchen processes; Welbilt, offering a perspective on innovation and the evolution of professional kitchen equipment; and ePackPro, examining the role of digital traceability and information management in improving control and process safety.
Through these different perspectives, the roundtable will explore how technology is becoming part of virtually every area of restaurant operations: from the moment a product arrives at the establishment to its transformation into a dish, its service to the customer, payment and the subsequent analysis of the information generated throughout the process.
The discussion will also address one of the sector’s major challenges: how to adopt technology that delivers real value. Digitalisation should not be an end in itself. The key is identifying tools capable of simplifying processes, reducing repetitive tasks, minimising errors, improving control, optimising resources and making teams’ work easier.
The growing role of data and artificial intelligence, the automation of certain operations and the increasing integration of different technologies within restaurants will also be explored.
A conversation to discover where the restaurant industry is heading and some of the solutions already transforming its day-to-day operations. Because the restaurant of the future will not necessarily be the one with the most technology, but the one that knows how to use it to work better, make better decisions and deliver a better customer experience. Aula Alimentació Sostenible Barcelona

Tue 3

10:00h - 11:00h Aula Alimentació Sostenible Barcelona Free access