The importance of good flour in pizza making: flavor, technique, and origin. Farinera Coromina

In this session, Farinera Coromina highlights the fundamental role of flour in the making of artisan pizza. Guided by our pizza technician Michele Intrieri, we will discover how high-quality flour can make a difference in flavor, texture, and consistency.The pizzas prepared and tasted during the presentation will be made with natural flours, without additives or improvers, specifically created for professionals seeking a stable, reliable, and artisan-friendly product.In a sector dominated by Italian flours, Farinera Coromina emphasizes the value of locally sourced wheat and the quality of local products. This session is an invitation to rediscover the connection between territory, technique, and flavor, and to see how the right flour can turn such an internationally renowned product as pizza into a true expression of our gastronomic identity.