• Alex Pirla

    Head of Culinary
    Alex Pirla


    Those from Heura say that they have come to change the current food system with loads of plant-based meat. A company that is a success story and that is committed to a more responsible and more empathic world.


    Cook & Chat | Exhibitor talks AMB/Barcelona City Council

    Two breaking trends in the Horeca industry

    Adriana Carcelen
    Adriana Carcelen Chef
    Alex Pirla
    Alex Pirla Head of Culinary
    Meritxell Falgueras
    Meritxell Falgueras Journalist and sommelier

    08-11-2022 16:00 08-11-2022 17:00 Europe/Madrid Two breaking trends in the Horeca industry

    Two gastronomy trends that will mark the future: plant-based "meat" and the reduction of alcohol consumption in restaurants by the younger public. Alex Pirla head of culinary at Heura Foods and Meritxell Falgueras sommelier, journalist and gastronomic book writer, will help us understand these new trends (R&D included). Show cooking by Adriana Carcelén chef at plant based restaurant Rasoterra. 

    Espai AMB/Ajuntament Barcelona
    Tue 8 16:00h - 17:00h Espai AMB/Ajuntament Barcelona